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We construct, or create, accounting. It is not a natural thing that we can simply take as a given. And these things are all around us.

Think for example of something like ‘TripAdvisor’. Once you have visited a hotel, airlines, restaurant, etc., you are then usually requested to input your experience, thoughts and opinions via a survey. Your scores get fed into algorithmic programmes along with other people’s scores, and then there is a set of metrics to work with.

Hotels, airlines, restaurants, or whatever else is being assessed, can then be graded (e.g., a score out of 10) for things like ‘overall experience’, staff friendliness’, ‘would you recommend’, and much more. Comparisons can be made across competitors and eventually a rankings list or ‘league table’ can be established – a very powerful mechanism.

The league table can be cut and sliced in many ways, for example: ‘best hotel overall’, ‘best location’, ‘best value for money’, or ‘best food choice’. It will influence future onlookers, for sure.

This is essentially an accounting system, that we generate ourselves, it provides ‘an account’, and it can be very powerful in terms of the influence it has on people’s choices and decisions.